That’s completely normal. The key isn’t to rush—it’s to pause and understand.
In this post, I share 7 essential actions to help you go from uncertainty to clarity:
Talk to people who resemble your target customers
Understand their real-world pain points and current workarounds
Engage with others in your industry to learn what’s working
Identify gaps and inefficiencies
Distill insights to guide your decisions
Define a unique value proposition that stands out
Build something people truly need—not just something you assume they want
This is the groundwork that separates meaningful service businesses from the rest.
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